How to do keyword research for PPC

14Dec, 2018

This is a step by step guide how to do keyword research for PPC (Pay Per Click). But first of all, we need to know what is PPC (Pay Per Click)

Pay Per Click

Through Pay-per-click model of internet marketing, advertisers pay a charge each time one of their advertisements is clicked. It aims to purchase visits to your site, instead of attempting to earn those visits organically. The presence of pay per click services is imperative for a business as every brand needs to market itself today.

How to do keyword research for PPC

But the question that bothers many business brands is that how to do keyword research for PPC. Finding an appropriate keyword which suits your business objective and has the ability to bring traffic to your website is the foremost task in PPC Management . Adding to that, there are various other steps that need to be considered while working on keyword research for PPC.

Google keyword planner

The Google keyword planner helps you to discover new keywords to promote your pay per click. This step is the foremost one and is highest on the priority because it brings out the appropriate keyword which will boost the traffic of your website. Most of the times brands are even confused about What is the best keyword research tool?

Google keyword planner resolves all such queries of the advertiser. It gives you deep insight into how often certain words are searched and how those words have changed with time. The aim is to classify those words who have the potential to become the keyword for your PPC. You might wonder What are the most expensive keywords? Google keyword planner also helps you in your budgeting.  It enables you to finalize your advertising budget by suggesting bid estimates for each keyword.

 

Google Trends

It is the second significant step in the process of Keyword research for PPC. Google Trends is a tool that allows its user to see how often specific keywords, subjects, and phrases have been questioned over a given period of time. It analyzes the total Google searches to compile how many searches have been done for the terms entered, relative to the total number of searches done on Google over the same time.
Google trends will help you to check how accurate and apt the selected trending keywords are. It makes you aware of the latest trends and searches and computes the relevance of your selected keywords in current trends.

LSI graph

In the third step, the selected keywords have to pass through the  LSI graph. LSI graph is an SEO tool which helps in the generation of  Latent Semantic Indexing (LSI) keywords for your business website. It helps in differentiating your keyword from commonly used keywords keeping in mind the need to get high traffic. It will find the keywords which are rarely used but have high traffic.

If you find it difficult and don’t feel confident enough to accomplish the above-mentioned steps all by yourself, you don’t need to worry. Market us now is an experienced digital marketing firm providing exclusive PPC services. We also put an extra effort to Find Appropriate Keywords that are relevant to your Business.

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